Mission Objective
Overview
AluView is a premium aluminium glazing company delivering high-performance windows, doors, and architectural solutions across the residential, trade, and commercial sectors. Our goal was to build a brand and website that captured their quality craftsmanship while driving real business outcomes.
Brand Identity
We established a sleek, modern brand identity designed to mirror AluView’s own product qualities—precision, durability, and elegance. From logo usage to colour palette and tone of voice, the brand was built for trust and long-term recognition in the architectural space.
Website Design & Development
Built for performance, discoverability, and conversion, the website was developed using Tailwind CSS and modern web standards. It delivers an intuitive user experience while housing a broad, well-structured product catalogue and sector-focused content.
Core website features:
- SEO-optimised product and sector pages
- Dedicated case studies and portfolio gallery
- Lightweight, responsive design for speed and accessibility
- Clear calls-to-action and enquiry capture throughout
Zoho CRM Integration
A major value-add in this project was the integration of Zoho CRM, enabling AluView to:
- Automatically route and categorise enquiries by product or project type
- Track pipeline activity and streamline the sales process
- Set up automation for follow-ups, lead nurturing, and internal notifications
- Maintain GDPR-compliant contact management within a centralised system
This tight integration ensures the website isn’t just a brochure—it’s a living sales tool that connects directly to their business operations.
Social Media Design
To extend the brand beyond the site, we developed a suite of social media assets, including:
- Branded profile banners for LinkedIn, Facebook, and Instagram
- Story templates and post graphics for product launches and project showcases
- A visual toolkit for consistency across future campaigns
Conclusion
This project delivered a comprehensive brand and digital upgrade for AluView. With a robust website, intelligent CRM integration via Zoho, and a polished social presence, AluView is now perfectly positioned to scale its visibility and streamline its lead-to-sale pipeline.